VitaMX
Healthcare trust, built before the appointment.
Neff Labs

A healthcare-access and engagement platform designed to help hospital groups serve international residents through education, multilingual resources, insurance guidance, and patient-acquisition programs.
International residents in Mexico engage with healthcare reactively — only when sick. Hospitals want to build trust earlier to capture elective procedures, wellness, and long-term loyalty, but lack a digital relationship layer between visits.
Trust in healthcare is built through access, education, and consistency — not advertising. A platform that delivers localized health resources and event-based engagement creates the relationship hospitals need to convert residents into patients over time.
A proposed engagement platform with localized health content, event registration, partner services, and a relationship dashboard for the hospital to track engagement and convert it into care.
AI accelerated content strategy, information architecture, and the commercial proposal. I directed the client strategy, brand direction, and partnership model.
Client product proposal stage. Case study to be expanded upon engagement.
Healthcare commercialization, international customer acquisition, multilingual product strategy, partnerships, and enterprise solution design.





